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This rebrand of Shyft6 is designed to align the firm's online presence and marketing assets with the world class quality we provide to our clients.
"As a firm we are humbled to have experienced tremendous growth in our client base, mostly as a result of referrals.” shares Shyft6 CEO and Founder, Steve Glomski.
With more than 70% of the Healthcare IT Services firm's clients being referred by other past or current clients, it wasn't until this year that the development of a new brand became a priority.
As the firm continues to grow and with operations and delivery teams expanding to support partners in even more meaningful ways, the marketing team knew it was time for the brand to be elevated to mirror the results Shyft6 has the pleasure of delivering for clients each day.
Here are a few key characteristics to Shyft6's new look.
The Shyft6 name, a nod to the "Shift^6" function on a keyboard, alludes to the idea of exponential results, and aligns perfectly with a firm that prioritizes excellent outcomes for clients every time. For this reason, the caret symbol played a major role in the new look.
“We were very intentional with the creation of our new logo. As a firm we are known for meeting our clients where they are, and we insert our team wherever our clients need us in order to bring exponential value and results. That’s now represented right in the caret, which is the wordmark for our brand,” shares Jackie Prutsman, Director of Growth for Shyft6.
We are innovative, flexible, technology driven, and are always modernizing outdated or inefficient processes. But at Shyft6, people are the real superpower.
In addition to the many human elements can be found throughought the new brand and website, the firm also displays all team members on the company page, with leadership towards the bottom. This is uncommon to see in the Healthcare and Technology consulting world.
Glomski shares, "We have a highly skilled, collaborative team who are committed to excellence and our people are truly at the heart of all we do."
With a focus on serving provider organizations, the Shyft6 leadership team has spent the past 15 years working alongside healthcare technology leaders on more than 100 implementation projects.
On incorporating the health IT characters into the new design, Prutsman shares, "We love working with our healthcare clients and wanted to bring that element into our brand. What better way to do that than to customize our visuals to actually include these individuals?"
Health IT leaders will see characters that feel close to home in the "digital health tech village". The illustrations can be found throughout the Shyft6 website and beyond.
Shyft6 marries a combination of people, processes and technology to bring clients world class results with boutique flexibility.
"Everything we do is client-centric and we prioritize client outcomes over profits, every time. Now, our brand enables us to share that very ethos with our clients and industry as whole." says Glomski.
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A behind the scenes glimpse into the new Shyft6 brand, website and messaging.
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